Based in Tupelo, Mississippi, RWSmith ETC, LLC is a woman-owned business dedicated to education, training and consulting for utilities and other service industries including hospitals, banks, hospitality, universities, municipalities and more.
In the summer of 2022, Roger and Lisa embarked on a new journey.
Utilizing Roger’s experience, industry knowledge, personal connections, and a love of the public utility industry, they created RWSmith ETC, LLC. Focusing on education, training, and consulting primarily in the utility sector, the business is now affiliated with several professional development and consulting firms offering expertise in employee education and training, leadership training, strategic planning, renewable energy, and more.
Lisa W. Smith
RWSmith is owned by Lisa W. Smith. A background in business and a Bachelor of Science degree in computer science from Mississippi State University provide the experience to lead the company into the future. While most of Lisa’s work is behind the scenes as chief financial officer, her knowledge, proofreading ability, and experience are a guiding light for the more public side of the company.
Roger W. Smith
A degree in communications and a love of human interaction has always been an influence in Roger W. Smith’s personal and professional life. A devoted “people watcher” fascinated with human behavior, Smith has always been driven to more deeply understand how we all work together, play together, and exist together.
Roger began working in the utility software business in 1994 when he joined Central Service Association in Tupelo, Mississippi as a communications specialist. He later moved into marketing and eventually accepted the role of Chief Business Development Officer for the company in 2009. During this time he earned his CPSv and CPE certifications from TVPPA and participated in dozens of additional continuing education classes in marketing, branding, leadership, communications and more.