Increasing Customer Satisfaction Through Positive Customer Experiences

Every interaction we have creates a story. If you checked into a motel, bought lunch at a restaurant, signed up for a service, or paid a bill today, you likely have a story about that experience. It may be positive, it may be negative, it may be neutral, but if asked, you probably have a story to tell. Now here is a painful truth. We don’t usually remember or share the good experiences. But we sure remember and share the bad ones.