Crisis Communications
Working WITH The Media
What to say and do when things go wrong.
Public relations can make or break an organization. When things are good, public relations are easy, but when crisis strikes, dealing with the media and customers is an art form. Participants in this class will learn the ins and outs of effective communication and practical applications for dealing with customers and the media.
Developed and led by Marlin Williams, who spent many of his early years in broadcast journalism and later years as a director of customer service, this training explains the importance of open and honest communication with the media, customers, and employees while still - to whatever extent possible - protecting your company and employees.
This class is structured around a core outline but is extremely flexible to meet the client’s individual and unique needs.
“When you hear Marlin speak, you fully realize that there is nothing artificial about him.”
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