I often organize my thoughts by writing, perhaps because of my communications and journalism background. I decided to use this space to share some of those random thoughts and ideas with you. I hope you enjoy it, and maybe we can all learn something new.

Roger Smith Roger Smith

People over Product: Understanding the People-Centric Nature of the Service Industry

In the service industry, the adage "people buy from people, not companies" is an undeniable truth. The essence of service lies not in the product itself but in the human interaction accompanying it. This human-centric (or people-centric) approach has deep historical roots and significant contemporary relevance, as demonstrated by the evolution of the service sector, particularly in the United States.

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